The Marketing Funnel – How to Visualize the Journey of Your Customers

Marketing funnels can be visual representations of customers’ journey from learning about you product to purchasing it. It’s one of the most powerful tools to provide you with insights and help find bottlenecks and get rid of them.

The funnel of marketing is typically divided into four phases that are awareness, interest as well as consideration and then action. The stages have been modeled on the widely-used AIDA structure, however, they have been updated to reflect the current trends in consumer behaviour and the digital age.


Awareness is a vital element of the funnel to market It is the first step your customers will take towards becoming a client or customer. Your chance is to let them know what you do, who you are and how you will assist them with the needs of their business.

This stage is a good one to approach in a variety of ways. This phase is approached in a variety of ways. The most effective approach is to present relevant, informative and interesting details that are engaging and educate. This can be done via social media, blog postings, and webinars.

Another method of getting the word about your company is to use direct mail. It is possible to send out postcards as well as fun and unique stickers and notes written in handwriting with the logo of your company to increase awareness of your company and the products you offer.

marketing funnel The use of social media allows you to contact potential customers and clients, and help them share your brand and services with their family and friends. This will help build a community of followers who are engaged in your brand, which will ultimately lead them to become supporters of your brand.

Marketing funnels evolve constantly. It is important that you monitor it continuously and examine it to determine if there are any enhancements for your customers. Both qualitative and quantitative data to measure if your marketing funnel is generating new leads and conversions.

Your company’s success is contingent on the ability of you to ensure that your customers are satisfied and provide the services or products they’re looking for. This can be measured by the scores of satisfaction ratings and the rate of churn, repeat revenues and active customers.

They aren’t quantitative, but it is important to track the visitor’s satisfaction with every single piece of material. As an example, you may observe the effectiveness of your CTAs within your blog content to see which generate the highest number of conversions. This will help you get more insight into which pieces of content are most successful in bringing potential clients to the next step within your marketing funnel.


It is a great time to showcase your product’s capabilities. This is where your audience begins to evaluate the offerings you have to offer and makes an assessment of whether they’d prefer to buy. They’re searching for the best solution to meet their unique needs which is why your product could be the best fit.

This phase requires creativity and imagination in content and a demonstration that you value their money. An attractive landing page will show off your top qualities. You may also want to create a live chat or FAQ section which answers the final queries before they buy your item.

If you can spend the money, multi-channel marketing is an option. The time of the inquiry is the time to excel. You can re-engage visitors with messages and campaigns on social media that send them the right type of content to encourage users to move from being a visitor to lead. One of the best benefits is that you can monitor your customers’ development and make sure that they have a positive experience each step of the way. Ortto is a platform for CRM and Analytics that allows you to see the actions of your customers for the purpose of creating relevant marketing material.

Take into consideration

The stage of consideration is when customers evaluate your product and make an assessment of whether or not it is an appropriate fit. It could take weeks or even months for consumers to reach a decision therefore it’s essential to aid them through the process with useful content and details.

Brands can also use considerations to boost brand recognition. They can do this through creating content relevant to the audience’s interests for example, like comparing different products or offering trials for free or demonstrations.

Brands are able to nurture potential customers with mailers, personalized content, and case studies throughout this period. This can be utilized to educate potential customers as well as show them how the brand can solve their concerns.

Also, you can boost conversion rates by asking existing customers to let their friends know about their experience. It is one of the most cost-effective methods to increase repeat sales that can end up in an increase in average order value (AOV).

The existence of a properly-designed marketing funnel is vital to the growth of your company and its success, but you need to be flexible with your strategy. Marketing strategies may need to change in order to adapt to the changing digital landscape and modern consumers.

The more successful campaigns to guide prospects through the buying process, from understanding to advocating. To do this, you should make campaigns targeted at each user based on their previous activities.

If someone knows your company’s name it is possible that they follow you on social media or join an email list. Or listen to a podcast. It is possible to map these connections to determine the level at which they are at and target them with messages which match.

In our blog, How to recognize your marketing funnel provides more details on how to develop your funnel. In it, we’ll review different versions of the funnel for marketing and how to use them efficiently. We will provide you with ideas to help you create the most effective method to boost the revenue you make and improves your conversion rates.


Conversion funnels assist you in visualizing the entire process of potential customers. Conversion funnels help discover why some customers make more conversions than others.

A funnel for conversion online can be an ideal tool to analyze and optimize your marketing activities. Monitoring the effectiveness of your funnel can help you improve your visitor experience as well as boost the sales.

Marketing funnels are always evolving, and it’s crucial to constantly refine your strategy for marketing to stay current with the changing needs of your audience. Your prospects can be engaged in a way that encourages them to purchase through this method.

This is a crucial element of the customer experience because it helps you build trust with your clients. This will allow you to create connections with customers who are interested in your services who will then be more likely to buy from you in the future.

When you are at this stage it is your job to attract customers to your company or product via advertising, as well as other methods of marketing. This may include social media posts, blog article, and various other online tactics.

There are also offline methods to connect with potential customers in certain cases. This option is great when your audience is located in a particular area or is a particular segment of the population.

In the case of a food writer who is selling books, you could use your blog to attract potential buyers who are looking for recipes. Your blog can be used in conjunction with your email newsletter , or other techniques to attract prospective buyers and convince them to buy.

Important to consider that each conversion you convert will benefit your company. A higher conversion rate indicates that your website is getting much more visitors than it is costing you, and that your visitors are spending longer on your website and browsing more pages.

Reviewing your Analyzing your Google Analytics data will permit you to analyze your conversion rates at each stage in your marketing funnel. It is also possible to use this information to decide if your funnel is profitable or not.

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